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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q148-Q153):

NEW QUESTION # 148
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account.
B. Ensure the package scope includes Read and Write permissions for data extensions.
C. Instruct the web team to store the client ID and secret in the client-side code.
D. Create a separate installed package for each individual web form.

Answer: B

NEW QUESTION # 149
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
B. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Answer: C

Explanation:
Explanation
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based onattributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5https://help.salesforce.com/s/a

NEW QUESTION # 150
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Select 'US' as the sending country in SMS activity.
B. Select 'Normalize Phone Number* in Journey settings.
C. Configure the phone field in Salesforce as US locale.
D. Format the phone field in Salesforce as +l[phonenumber],

Answer: D

Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References: https://help.salesforce.
com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_setting.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.
htm&type=5 https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5

NEW QUESTION # 151
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A. An Apex Trigger is created on the Shipment object.
B. There is a Master Detail Relationship from Contact to Shipment.
C. The Shipment object requires a Lookup to Lead or Contact.
D. The Shipment object is on the Account Related List.

Answer: A,D

NEW QUESTION # 152
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: B

NEW QUESTION # 153
......

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