Salesforce Marketing Cloud Advanced Cross Channel Exam Questions - Marketing-Cloud-Advanced-Cross-Channel Torrent Prep & Marketing-Cloud-Advanced-Cross-Channel Test Guide

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 2	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 3	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 4	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q19-Q24):

NEW QUESTION # 19
What user permission is required to configure SSO in social studio.

A. custom user
B. full user
C. Super user
D. limited user

Answer: C

Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

NEW QUESTION # 20
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. mobile is in another call
B. out of cellular network coverage
C. Low battery
D. switched off
E. SMS sent to landline number

Answer: B,C,E

Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.

NEW QUESTION # 21
Difference between inbox message and in app message.

A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android

Answer: A

NEW QUESTION # 22
Which channel solution is managed by the sitemap in Interaction Studio?

A. Serve-side
B. Web
C. Mobile
D. Email

Answer: B

NEW QUESTION # 23
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Are there any eligible matching orders for that particular contact
B. Are u using attribute to attribute comparison.
C. Is there any spelling mistake in your contact attributes.

Answer: A,B,C

Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.

NEW QUESTION # 24
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